Is “Brotox” for real men? You bet

It was probably inevitable that when men finally started coming in for Botox, it would be hailed as the next big thing, but it does seem to be a bona fide trend. According to an ABC News report, year over year increases in the number of men receiving Botox injections are in the range of 10%, in line with overall trends. This translates to more than 300,000 men opting for wrinkle reduction. (Cosmetic surgery procedures for men have nearly doubled in the past decade too.)
Are men more vain now or is there something else underlying the Brotox trend? The favored explanation has to do with women bringing their husbands in for a little tune-up; what’s good for the goose is good for the gander, apparently. This is definitely something we see, and despite initial reluctance, more men are becoming converts. The rugged look gives way to the relaxed look.
But there is probably a lot more to it. We are also seeing men who are competing with younger colleagues for career advancement (same for women), and since Botox produces a natural look when done judiciously, it can be a potent secret weapon. It isn’t just about looking younger, but less angry or stressed. There is still the group that does it purely out of vanity, but like all plastic surgery it can be a very healthy thing when done for the right reasons.